Who said 'healthy ice cream'?
“That’s it. Go on now. You won’t be leaving any leftovers now, will you? That’s it, they’re good for you…” Can you remember your dinner lady saying that to you? We certainly can … and who even liked turkey twizzlers anyway? Thank God for Jamie Oliver.
Joking aside, it’s not always easy to figure out what’s healthy, and what isn’t. Hidden sugars. Good fats Vs bad fats. Man-made substitutes. We’ve all heard about it, but how many of us actually understand it? For a consumer, making the right choices can be difficult. Particularly when multiple brands are marketing themselves as being ‘good’ or ‘better’ for you, who do you believe?
Recent EU-wide legislation is regulating this area. This is to ensure that consumers are not misled, and that they have access to correct information so that they can make the right choices.
Brands now have to comply with a strict set of criteria if they want to be able to make health claims. In effect, if a product wants to be able to call themselves healthy, or good for you, or anything similar, then they have to meet the conditions for a specific EU Authorised Health Claim. If they don’t, then they can’t say it. Simple.
At Oppo, we always want to be transparent. We have a litmus test for this. If we’re not comfortable to stand up and say something, ‘on the record’, to a room full of 100 journalists then we won’t say it. When Charlie created Oppo, product was king, Oppo had to be genuinely healthy, as well as taste incredible. We’re pleased to say that we can officially call Oppo healthy as we meet the conditions for the following EU Authorised Health Claim:
‘Consumption of foods/drinks containing erythritol (derived from corn) and steviol glycosides (derived from stevia leaf) instead of sugar induces a lower blood glucose rise after their consumption compared to sugar-containing foods/drinks’.
Nice one. Who’s up for indulging … healthily?