Scooping it at the UK’s largest food and drink industry event
Held once every two years with 27,000 visitors from 115 countries and 1,200 exhibitors, the IFE was certainly not an OPPOtunity to be missed…We had four days jam-packed with meetings, awards, tasters and of course…healthy ice cream!
Being a small fish in a very large sea we worked hard to make sure that as many people as possible left having had a taste of Oppo. It was all hands on deck and the whole team, including Elaine – our newest member to join the team – got involved over the course of the four days to give out over 5000 spoons of Oppo.
During the show we were delighted to be announced in the final three as a finalist for the Best New Brand or Business FoodBev award. The category was hotly contested with many well established and highly respected brands included so this was an awesome achievement. Oppo was also featured in the Top 100 Best New Products at IFE 2015!
It was a great opportunity to catch-up with so many of our old friends and meet some new faces – with everyone being so busy throughout the year shows like IFE provide a great opportunity to catch-up, collaborate and also learn more about what is going on more widely throughout the industry.
With the clocks going forward this weekend it is now full stream ahead and the countdown to Summer has already begun at Oppo HQ – bring on the sun!!